OB/GYN-Recommended2 Brand and #1 Products Across Multiple Categories in the U.S.1 Now Available in the Feminine Care Aisle at CVS
LOS ANGELES, June 10, 2025 /PRNewswire/ — O Positiv Health, the leading brand in women’s hormonal and vaginal health and the maker of multiple #1 products both in the U.S.1 and among OB/GYNs2, is proud to announce a significant retail expansion with CVS. After launching in 700 locations in March, O Positiv’s most in-demand products are now available in more than 2,100 CVS stores nationwide.
This expanded availability brings the brand’s science-backed, OB/GYN-recommended2 products closer to millions of women, offering accessible, effective solutions for hormonal, vaginal, and menopausal health in the Feminine Care aisle.
“CVS is where so many women turn for everyday care—and that’s exactly where we want to show up for them,” said Brianna Bitton, co-founder of O Positiv. “Expanding our presence in over 2,100 stores means more women can access products that are OB/GYN-recommended, effective, and designed for their real needs.”
Six of the brand’s top-performing products are included in this rollout, several of which are ranked #1 in their respective categories:
- URO Vaginal Probiotic – #1 Vaginal Probiotic in the U.S.1 and #1 OB/GYN-recommended Vaginal Probiotic2
- URO Urinary Tract Capsule – Supports urinary tract health and comfort4
- FLO PMS Relief Gummy – #1 PMS Gummy in the U.S.1 and #1 OB/GYN-recommended PMS Gummy2
- FLO PMS Complete – Fast-acting relief from PMS symptoms, including headaches and fatigue4
- MENO Menopause Relief Gummy – #1 OB/GYN-recommended Menopause relief gummy2
- MENO Vaginal Moisture Supplement – OB/GYN-recommended2 to support vaginal moisture and sexual function4
This milestone follows a banner year of retail growth for O Positiv, including a nationwide Walmart launch and expanded Target distribution, positioning the brand as a category-defining leader in omnichannel wellness.
For more information, visit www.opositiv.com.
About O Positiv Health
O Positiv Health is a brand dedicated to prioritizing women’s health by offering effective products that address historically overlooked health issues, delivering results you can feel. The brand’s lineup includes solutions like the MENO Menopause Gummy, the #1 OB/GYN recommended menopause relief gummy2, as well as best-selling FLO PMS to help uncomfortable PMS symptoms and URO Vaginal Probiotic, #1 vaginal probiotic1 designed to combat vaginal odor. With more than 25,000 five-star reviews on both OPositiv.com and Amazon.com3, O Positiv is on a mission to challenge taboos and provide solutions for vaginal, skin, digestive, menstrual, and menopausal health. To further advocate for women’s health, O Positiv works closely with the American Cancer Society and is the leading sponsor of their annual 5K walk in Santa Monica, California. Shop all O Positiv products at OPositiv.com and follow O Positiv on Instagram and TikTok at @opositiv.
1Byzzer Total FMCG Retail Sales 12 weeks ending 3/29/25
2Among US OB/GYNs in IQVIA ProVoice surveys of n=300 OB/GYNs
3Aggregated review count across opositiv.com, Shop App, and AMZ, all products, as of 4/29/25
4These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
SOURCE O Positiv Health
