“Virtual receptionist” MAIRA boosts voice, call tracking, integrations with key systems and records
NEW YORK, June 10, 2025 /PRNewswire/ — Medsender®, the AI-powered workflow automation platform for healthcare providers, today announced a full point upgrade of its industry-leading AI voice agent, MAIRA™. The virtual receptionist provides seamless 24/7 patient support, lowers administrative burdens and drives greater operational efficiency, reducing call handling as much as 80%. The new MAIRA features provide an even more human-like voice, enhanced call tracking and deeper and easier integrations with key systems and electronic health and medical records (EHRs and EMRs).
Medsender is trusted by thousands of medical practices across all 50 states. The platform leverages AI to process and synchronize data from unstructured sources like phone, fax and email. It streamlines operations by automating workflows and complex, labor-intensive tasks from patient communications to scheduling. Medsender customers routinely achieve same-day referral processing and dramatic increases in patients being treated. Patients can also take advantage of self-service capabilities, including getting answers to common billing and insurance questions.
“MAIRA keeps our staff from having to field calls all day and patients from being frustrated by phone trees or being put on hold,” said Jessica Edwards, DO, founder and CEO of Zara Medical, a hybrid practice offering primary and preventive care in 26 states. “With MAIRA, conversation and voice quality are as close to human as it gets. And with dozens of prebuilt EHR integrations, data can be synced so it’s always up to date and available.”
The new features of the Medsender MAIRA solution include:
- Easier scheduling: Deeper integration with scheduling systems allows patients to easily book, confirm or reschedule appointments without staff involvement.
- Natural voicing and dialogue: Reduced latency offers a more human tone and fluid conversations.
- Expanded medical record compatibility: Works with dozens of EHR/EMR providers. When used with Medsender, prebuilt models can draw specific data and answer queries regarding test results, care and medications. Responses can also be customized to align with practice protocols and policies.
- Enhanced call tracking: Detailed, AI-powered analytics provide an easy way for practices to track calls, patient satisfaction, ensure resolution and prove delivery of services and compliance.
- Full multilingual capabilities: Can be enabled for nearly 20 languages, allowing practices to reach and serve a broader patient base.
Market and technology maturity
Research by Mordor Intelligence projects a clinical workflow solutions market now valued at $15.83 billion, reaching roughly $30 billion by 2030. As a result, investment money is coming into the space, often bringing fledgling companies with thin products that can lack compatibility with key systems and standard industry technology. Medsender founder and Co-CEO, Zain Qayyum, cautions:
“Whether you’re an SMB or enterprise, healthcare entities need to harness AI and prepare for its expanded use. That means enlisting AI voice agents proven to improve operational efficiency and patient care immediately, while leveraging existing and emerging technology for the greatest ROI and performance.”
Availability
The enhanced version of MAIRA is available immediately as a standalone software as a service (SaaS) or with the Medsender platform. Some practices can have the AI voice agent processing calls in minutes, quickly integrating with other systems to automate a breadth of admin tasks. Existing Medsender customers using MAIRA receive the new version at no additional cost. Pricing is available for practices of all sizes and serves the entire healthcare ecosystem, ranging from solo providers to multi-location enterprises. For a demo, please visit www.medsender.com/demo.
About Medsender
Medsender® is the workflow automation platform for healthcare. It easily integrates with EHR systems and utilizes AI to automate administrative tasks. Its AI Medical Assistant®, MAIRA™ revolutionizes patient communication by accurately managing all inbound patient phone calls and using an authentic human-like voice. Medsender is trusted by thousands of professionals across all fifty states. It serves the entire healthcare ecosystem, including medical practices, hospitals, healthcare technology companies and everyone in between. For more information, visit https://www.medsender.com/.
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SOURCE Medsender
