AUSTIN, Texas, June 11, 2025 /PRNewswire/ – The UK’s favorite protein bar has officially landed in Texas, and it’s ready to shake up the snack aisle – and your workouts. Grenade OREO, the best-selling high-protein bar made with real OREO wafer pieces, is now available at Costco locations across the state, marking the brand’s first step in their bold expansion into the U.S. market.
Known for its indulgent flavors, soft, triple-layered texture, and high-protein content (20g of protein with 1g of sugar in each bar), Grenade is far from your average protein bar. Whether you’re fueling up post-workout, grabbing a quick bite on the go, or looking for a snack that satisfies without the sugar crash, Grenade delivers. Texans can now get their hands on these crave-worthy bars in Costco stores statewide.
Texas-Sized Flavor Meets a Texas-Sized Welcome
Texas—where big flavors and big personalities reign supreme—serves as the perfect launchpad for Grenade’s U.S. expansion. To celebrate, the brand is going all in with their OREO flavored bar – because what better way to launch in the U.S. than to collaborate with their biggest cookie brand. Expect to see Grenade popping up all over Austin with guerrilla sampling activations from June 11-14 in downtown and central hotspots; product drops at popular Texas gyms; plus, interactive Costco experiences designed to introduce Texans to their new favorite protein-packed snack.
“Texas is the ideal place to kick off our U.S. journey because it’s a state that appreciates bold flavor and innovation,” said Alexander Perry, General Manager, North America at Grenade. “We’re thrilled to bring Grenade to Costco shoppers and give Texans a taste of what makes our bars so unique.”
Where to Find Grenade
Grenade OREO protein bars are now available in Costco stores across Texas. Fans can also follow @GrenadeOfficial on Instagram and TikTok to catch all the action from the Austin activations, and to see how influencers like pro dancer Marissa Phillips, fitness and lifestyle creator Julia Pennachio, along with Costco shopping influencers (@costco_doesitagain, @costcotv, and @costcofoodreviews) are incorporating Grenade into their daily routines.
About Grenade
Founded in the UK, Grenade has become a global leader in high-protein, low-sugar snacking. The brand’s mission is simple: to revolutionize the way people snack by delivering indulgent flavors without compromising on nutrition. With millions of bars sold worldwide, Grenade is now making waves in the U.S. market—starting with Texas.
SOURCE Grenade
