What motivated Digital Robots to participate in South Summit Korea 2025, and what do you hope to achieve through this event?
Our participation in South Summit Korea 2025 is driven by a clear mission: to become a global leader in Hyperautomation services, supported by a strong international growth strategy.
South Summit Korea represents one of the most vibrant and forward-thinking innovation ecosystems in the world, where cutting-edge technology, entrepreneurial energy, and government-backed support create the perfect environment for shaping the future of automation.
By joining this event, we aim to connect with leading corporates, startups, and investors, exchange ideas, and forge partnerships that accelerate the adoption of AI-Powered Automation and Agentic Automation—solutions capable of transforming companies end-to-end and delivering measurable impact at scale.
It is also a unique opportunity to showcase our strategic vision, learn from global best practices, and position Digital Robots as a key player in driving the next wave of intelligent automation worldwide.
South Summit Korea is more than an event for us: it is the ideal platform to build long-term alliances, test our most advanced ideas in a market that embraces innovation, and take a decisive step toward our goal of making Digital Robots a global reference in hyperautomation.
From your perspective, why is South Summit Korea an important platform for startups and technology leaders from Spain?
South Summit Korea is a unique gateway for Spanish startups and technology leaders to connect with one of the world’s most advanced and innovation-driven markets.
Korea stands out for its rapid adoption of cutting-edge technologies, strong government support for innovation, and an entrepreneurial culture that embraces bold ideas and global collaboration.
For companies from Spain, this combination makes it an ideal place to scale internationally, validate disruptive solutions, and build strategic partnerships in Asia.
It also serves as a true bridge between Europe and Asia, where visionaries, investors, and corporates converge to exchange knowledge and co-create the next generation of technology.
This makes South Summit Korea much more than an event—it becomes a strategic platform for growth, enabling companies to bring their most advanced ideas to life on a global stage.
At Digital Robots, we believe this environment perfectly matches our own strategic vision of international expansion and leadership in hyperautomation, and it reinforces the shared values of innovation and courage that drive our mission.
Are there particular technologies, projects, or partnerships you are especially looking forward to presenting or exploring at this year’s summit?
At South Summit Korea 2025, we are especially excited to showcase how AI-Powered Automation and Agentic Automation are redefining the future of end-to-end automation.
Our focus is on demonstrating real cases of Agentic Automation applied in production environments, where autonomous AI agents can analyze, decide, and execute complex processes completely on their own while companies retain full strategic control.
These are strategic, scalable, next-generation automations that go far beyond traditional RPA or isolated use cases.
On the exploration side, we are particularly interested in building partnerships with forward-thinking organizations—both large corporations and government entities—that truly want to invest in innovation.
Our goal is to collaborate on cutting-edge automation projects capable of transforming their operations end-to-end, turning advanced technology into measurable, strategic impact.
South Summit Korea provides the perfect platform to connect with leaders who share our passion for cutting-edge technology, bold vision, and measurable impact.
Through these collaborations, we aim to bring to market the most advanced, autonomous, and strategically orchestrated automations, capable of transforming entire industries and turning innovation into a sustainable competitive advantage.
How do you envision collaborations between Spanish and Korean startups or corporates emerging from this event?
We see this summit as a catalyst for long-term collaborations where Spanish innovation, outstanding talent, and digital expertise meet Korea’s advanced technology and industrial strength.
By combining these strengths, we can jointly design and deploy next-generation automation solutions that accelerate Hyperautomation worldwide.
For Digital Robots, it is an opportunity to create strategic alliances that go beyond projects, fostering shared R&D, co-innovation, and scalable AI-Powered Automation and Agentic Automation initiatives.
Digital Robots specializes in intelligent automation and RPA. How do you see these technologies transforming global business operations in the next few years?
Intelligent automation is moving from isolated task execution to end-to-end, AI-driven operations.
With the rapid growth of automation and artificial intelligence, the combination of both in AI-Powered Automation will become a fundamental pillar of every business strategy.
In the coming years, Agentic Automation—autonomous AI agents capable of making decisions and executing complex processes without human intervention—will seamlessly connect operations across departments and even entire supply chains.
This will not only increase efficiency and scalability but also create new business models, where automation becomes a strategic growth driver rather than just a cost-saving tool.
What are the biggest challenges companies face when adopting automation and AI, and how does Digital Robots help them overcome these barriers?
The main challenges are cultural resistance to change, complex legacy systems, and the difficulty of identifying the right processes to automate.
Many companies also struggle to move from pilot projects to large-scale adoption.
From Digital Robots, we address these barriers with a proven discovery-to-scale methodology: we begin with a deep evaluation and analysis of processes, implement rapid pilots, and provide continuous support to ensure automation is fully integrated and delivers measurable business impact.
We also work closely with leadership and teams to foster cultural alignment, streamline technology integration with legacy systems, and guide organizations step by step so that automation adoption becomes smooth and sustainable.
Our strategic vision is to help organizations not only implement but scale AI-Powered Automation, because achieving scale is the key to creating lasting, enterprise-wide impact.
In terms of cross-border innovation, what areas of synergy do you see between Spain and Korea in AI and automation?
From Digital Robots, we see powerful synergies between Spain and Korea that can accelerate the global adoption of AI-Powered Automation.
Spain contributes outstanding digital talent and strong expertise in automation and AI-driven services, while Korea brings cutting-edge technology, deep tech manufacturing, and an exceptional culture of rapid innovation.
By combining these strengths, we can design and deploy the most advanced and leading-edge automation in the market—Agentic Automation—where autonomous AI agents handle analysis and decision-making while seamlessly orchestrating automated processes.
This enables the most powerful, independent, and high-value end-to-end automations for companies, while ensuring that strategic oversight and governance remain firmly in the hands of the business.
How important are partnerships with universities, research centers, or corporates in advancing your technology roadmap?
From Digital Robots, we consider partnerships with universities, research centers, and leading corporates essential to accelerate our technology roadmap.
These collaborations allow us to stay at the forefront of AI-Powered Automation, combining RPA, low-code platforms, Intelligent Document Processing (IDP), advanced AI models, and Agentic Automation, while addressing real enterprise challenges.
Thanks to these relationships, we can design and run pilot projects that are among the most advanced in the world—testing and refining breakthrough automation concepts before bringing them into large-scale, real-world use.
This collaborative approach enables us to experiment safely, validate complex architectures, and rapidly translate innovation into solutions that create enormous value for companies, from fully autonomous end-to-end processes to new, data-driven business models.
In this way, we ensure our automation remains the most advanced, powerful, and strategically relevant, while keeping companies in full control of their operations.
Could you share any examples of successful collaboration or pilot projects that highlight Digital Robots’ value proposition?
From Digital Robots, we have delivered strategic automation programs with major multinational clients where our value proposition is fully demonstrated.
We begin with large-scale discovery phases, identifying hundreds of automation opportunities across complex organizations, and then move to the design, development, and deployment of extensive automation programs in highly demanding operational environments, applying the most advanced technologies—RPA, Intelligent Document Processing (IDP), low-code platforms, Hyperautomation and Agentic Automation—carefully adapting each technology to the specific needs and use cases of every project.
In many of these engagements, we act as a strategic Center of Excellence (CoE), orchestrating the entire production ecosystem and ensuring that every automation aligns with business goals, scales globally, and remains under full strategic control.
We collaborate with multinational organizations in sectors such as telecommunications, retail, certification, industrial services, logistics, financial services, energy, and public administration, among others, since efficiency and productivity are the ultimate objectives of any business.
Our team also brings direct experience from some of Europe’s largest automation programs, operating thousands of virtual robots and coordinating complex, enterprise-wide automation architectures.
A key part of these initiatives is the application of Agentic Automation in real operational environments—where autonomous AI agents not only analyze and make decisions but also execute and coordinate processes end-to-end, enabling companies to achieve truly autonomous operations with strategic oversight.
This comprehensive approach reflects our clear vision at Digital Robots: to generate real, measurable impact—ensuring that innovation consistently creates value and serves as a true engine for growth, competitive advantage, and long-term strategic strength.
What inspired you to found Digital Robots, and how has your entrepreneurial journey shaped the company’s mission?
Technology has fascinated me since childhood—I was always curious about how things worked and how technology could create impact.
Around eight years ago, when I was an intern performing very different tasks, that passion turned into action. Even though automation wasn’t part of my role, I began to teach myself how to create small automations—writing code, scripts, and macros—so I could work more productively.
At that time, most organizations barely used automation, and as I experimented on my own, it suddenly clicked: this is incredible, it can have a far greater impact, this is the future—and this is only the beginning.
I realized that what I was building was just the first spark of something that could grow into full, end-to-end, enterprise-wide automation—much bigger, much more strategic, much more transformative.
That conviction shaped my journey and became the heart of Digital Robots.
Today, that same passion inspires our team and defines our mission: to help organizations dramatically increase productivity, generate measurable and scalable impact, and free their people to focus on higher-value, strategic work that drives long-term growth.
It also fuels our vision of becoming the global leader in Hyperautomation services, where AI-Powered Automation and Agentic Automation deliver the next generation of fully autonomous, strategically orchestrated business operations.
As a founder and CEO, what leadership lessons have you learned in scaling a tech company?
One of the most important lessons I’ve learned is that finding and betting on the right people from day one is essential.
From the start I knew that Digital Robots could only scale if I surrounded myself with people who share my passion for automation and my long-term vision. This includes a strong commitment to young talent—professionals who have grown up with technology in their DNA. We give them real responsibility and space to grow, because their fresh perspective and digital mindset are key to shaping the future of intelligent automation.
I’ve also learned that delegation is vital.
Scaling a company operating at the cutting edge of technology requires trusting talented leaders and empowering them to take ownership so we can grow sustainably.
Equally important, our mission is never about selling technology for its own sake.
It’s about understanding a business problem and using the best technology to solve it, making sure every innovation creates measurable and strategic impact.
This solution-first mindset defines how we work with clients and how we design every automation initiative.
At the same time, staying at the forefront of innovation is non-negotiable.
Technology evolves incredibly fast, so we continually expose ourselves to global innovation hubs—from Korea to Singapore, the USA, China, and beyond—to anticipate trends and adapt quickly.
This experience, from the first day until now, has been a world of learning.
It has taught me that scalability, strategic impact, and continuous adaptation are the foundation of leadership in a fast-moving sector like intelligent automation, and they are what enable Digital Robots to keep redefining the future of hyperautomation worldwide.
What were some of the most significant obstacles you faced in building Digital Robots, and how did you overcome them?
Building Digital Robots has been a journey of continuous challenge and growth.
One of the biggest obstacles was earning the trust of large multinational clients while we were still a young company.
Automation at the scale we envisioned—strategic, end-to-end, and enterprise-wide—requires deep credibility.
We overcame this by delivering excellence from day one, proving in every project that our solutions create measurable and scalable impact, and acting as a true strategic partner rather than just a technology provider.
Every detail counts: we demonstrate maximum professionalism and excellence, striving to be the best in our field every single day, always with a long-term strategic vision.
Another major challenge has been keeping pace with the extraordinary speed of technological change.
AI and Automation evolve faster than ever.
As I mentioned earlier, we addressed this by building a culture of continuous learning and global exposure, staying closely connected to the world’s leading innovation ecosystems—from Asia’s most advanced hubs, such as Korea and Singapore, to key centers in the United States, China, and Europe—so we can anticipate trends and adapt with agility.
These experiences taught us resilience, strategic focus, and adaptability, shaping Digital Robots into a company capable of leading the next generation of intelligent automation worldwide.
Where do you see the field of intelligent automation heading in the next 5–10 years?
In the next 5–10 years, AI-Powered Automation will become a core pillar of every business strategy.
The combination of automation and advanced AI will evolve into Agentic Automation—where autonomous AI agents will not only analyze and decide but will fully automate end-to-end company processes completely on their own, without human supervision, while ensuring that strategic oversight and governance remain firmly in the hands of the organization.
This will enable companies to achieve levels of efficiency, scalability, and resilience that were previously unimaginable.
We also foresee a future where automation is not just a support function but a true growth engine: enabling new business models, faster innovation cycles, and the redefinition of how global enterprises operate.
The integration of hyperautomation, low-code approaches, and intelligent document processing will become seamless, creating a world where businesses can continuously adapt and orchestrate complex operations in real time.
At Digital Robots, our vision is to lead this transformation, ensuring that automation is always strategic, measurable, and value-driven, helping organizations worldwide turn technology into a sustainable competitive advantage.
What role do you envision for Digital Robots in shaping this future?
Digital Robots aims to be a global leader in hyperautomation services, setting the benchmark for how AI-Powered Automation and Agentic Automation are conceived, built, and scaled worldwide.
Our role is not only to implement technology but to design and orchestrate strategic, end-to-end automation ecosystems where autonomous AI agents can operate entirely on their own while keeping full strategic control in the hands of the organization.
We see ourselves as a strategic partner for companies of all industries and sizes, helping them move from isolated use cases to enterprise-wide, fully autonomous operations that drive measurable impact, productivity, and long-term growth.
By combining deep expertise, a solution-first mindset, and continuous exposure to leading innovation hubs, we will ensure that automation remains scalable, value-driven, and always aligned with business strategy.
Our mission is clear: to turn innovation into a true growth engine and a sustainable competitive advantage, making Digital Robots a key player in shaping the next era of global intelligent automation.
Do you have plans to expand into Asia, particularly Korea, and if so, what strategies are you considering?
Absolutely. Asia, and Korea in particular, are key regions in our strategic roadmap.
Our vision to become a global leader in intelligent automation and hyperautomation requires a strong presence in the most innovative markets, and Korea stands out for its advanced technology ecosystem and its government’s strong commitment to supporting high-potential innovation.
Last year we already held exploratory meetings in Singapore and China, evaluating opportunities for collaboration and market entry. These experiences confirmed that Asia is full of potential, but also made it clear that Korea is our top priority thanks to its unique combination of rapid adoption, world-class infrastructure, and deep support for innovation-driven growth.
Our strategy focuses on building long-term partnerships with leading corporates, technology hubs, and government-led innovation initiatives, while collaborating with universities and research centers to stay at the forefront of AI-Powered and Agentic Automation.
We aim to establish a strong local network that allows us to adapt our solutions to regional needs and regulatory frameworks, ensuring that our automation remains strategic, scalable, and aligned with the specific challenges of Asian enterprises.
Finally, what message would you like to share with Korean entrepreneurs, investors, and potential partners?
Whenever I’m invited to speak—whether at universities, forums, events, or companies—my message is always the same: be brave and take the first step, and always keep an optimistic mindset.
For me, taking the first step has been fundamental. We all make mistakes, but courage opens every door, and it is precisely that courage that has brought me and Digital Robots here to Korea.
Equally important is optimism. In business, as in life, there will always be good and challenging moments; we cannot control when they come, but we can control our attitude. Facing each challenge with a positive, constructive mindset has been key to our growth and to being here today.
This is the mentality that drives Digital Robots: boldness to start and optimism to keep moving forward.
To truly shape the future of intelligent automation, we cannot do it alone.
We are looking for partners, entrepreneurs, and investors in Korea who share not only our passion for technology and innovation, but also this spirit of courage and optimism, to build together the next generation of automation and create real, measurable global impact.
Being part of South Summit Korea and connecting with Korea’s unique innovation ecosystem reinforces this vision. Korea’s rapid adoption of advanced technology and strong support for innovation-driven growth make it the perfect place to take these bold steps together.
By sharing this mindset and passion, we can transform innovation into a sustainable competitive advantage and shape the next era of intelligent automation from Korea to the world.
