New visual assets aim to combat misinformation, reinforce proper product use, and communicate accurate information about Plan B emergency contraception.
PITTSBURGH, Aug. 25, 2025 /PRNewswire/ — Foundation Consumer Healthcare (FCH), the manufacturer of Plan B One-Step®, today announced the release of a full suite of official product images for the FDA-approved, #1 OB/GYN-recommended emergency contraception brand. The new visuals are designed for use by journalists, educators, healthcare professionals, and advocacy partners who want to ensure they – and the people they serve – have an accurate representation of Plan B/levonorgestrel emergency contraception in the media.
Experience the full interactive Multichannel News Release here: https://www.multivu.com/plan-b/9351451-en-plan-b-one-step-official-product-images
The image release reflects the latest labeling approved by the U.S. Food and Drug Administration (FDA) to accurately reflect how Plan B works, by temporarily delaying the release of an egg from the ovary. It does not impact the implantation of a fertilized egg. This comes at a time when clear and accurate women’s health information is needed.
“Up-to-date product images aren’t just a nice-to-have; they’re critical to ensure everyone has the accurate information to make informed health decisions,” emphasized Tara Evans, Vice President, Women’s Health at FCH. “We want to ensure media, educators, and healthcare professionals can access the current product images that reflect the FDA’s labeling update and supporting data, so they can better educate consumers.”
What’s Included in the Image Library:
- High-resolution images of current Plan B One-Step packaging
- Flat and angled views on three different backgrounds
- FDA-compliant labeling
- Suggested editorial captions for proper attribution
These images are cleared for non-commercial editorial use. They will be distributed through media and wire services and indexed by platforms like Getty Images to ensure consistent and widespread visibility and usage across trusted outlets.
Why It Matters
The misconception that levonorgestrel emergency contraception, like Plan B, interferes with implantation or is an abortion pill can present barriers to access and availability. This visual materials update will help reduce confusion on how Plan B One-Step works and further clarify that Plan B is backup birth control and does not affect an existing pregnancy.
Simultaneously, FCH is initiating formal takedown requests to remove inaccurate, non-compliant, or outdated images of Plan B One-Step from public databases and image libraries to prevent misinformation.
About Plan B One-Step®
Plan B One-Step (levonorgestrel) 1.5 mg tablet is emergency contraception that helps prevent pregnancy before it starts by temporarily delaying ovulation. It must be taken within 72 hours after unprotected sex, a missed birth control pill, or if the condom broke. The sooner it is taken, the better it works. Taking Plan B will not affect future fertility. Plan B is legal and available in all 50 US states, without restrictions. No ID or prescription is required to purchase. For additional information, visit www.PlanBOneStep.com.
About Foundation Consumer Healthcare
Foundation Consumer Healthcare, LLC (FCH) is an over-the-counter (OTC) consumer healthcare company located in Pittsburgh, PA. FCH develops and markets a variety of expert-recommended, consumer-preferred OTC healthcare products. Our flagship brand, Plan B One-Step®, is the #1 OB/GYN recommended emergency contraception in the US. Through our work with Plan B, FCH continues to make strides to provide education and increase access to emergency contraception for women.
Media Contact:
Amanda Coffee
[email protected]
+1 408 221 1984
RJ Communications
SOURCE Plan B One-Step
