Legendary Tennis Icon Anchors Major New Brand Campaign For P.C. Richard & Son’s Celebrating Over 115 Years of Trust, Service, and Cultural Connection
“Who Is Stan Smith?” Documentary, Produced by UNINTERRUPTED
NEW YORK, Aug. 26, 2025 /PRNewswire/ — P.C. Richard & Son, the nation’s largest private, family-owned and operated appliance, electronics, and mattress retailer, today announced Who Is Stan Smith?, its critically acclaimed documentary about tennis legend and cultural icon, Stan Smith. The film will be available to stream on Hulu and ESPN+ beginning August 26.
In collaboration with Disney Advertising, P.C. Richard & Son will surround the documentary with national media, digital content, and in-store activations. It aims to elevate its enduring values while reinforcing cultural relevance and deepening customer connections. Building on its legacy of sports partnerships, P.C. Richard & Son is tapping into the rising cultural momentum of tennis by aligning with one of its most iconic figures—Stan Smith.
Produced by UNINTERRUPTED, the award-winning storytelling brand within Fulwell Entertainment, the film explores Smith’s wide-ranging impact across sports, fashion, and social activism. It offers an intimate portrait of how the tennis Hall of Famer became a timeless force in global culture. The documentary is directed by Danny Lee and features extensive interviews with Stan Smith, his family, and notable voices including John McEnroe, Darryl “DMC” McDaniels, Cari Champion, Bob Lutz, Jerry Lorenzo, Charlie Pasarell, Pharrell Williams, and more.
“We’re incredibly proud to collaborate with Disney Advertising to bring this powerful story to life,” said Gregg Richard, President and CEO of P.C. Richard & Son. “We are celebrating over 115 years of service to our customers, and there’s no better way to honor this legacy than by aligning with someone like Stan Smith, whose career reflects the same values of trust, service, and loyalty that define our brand.”
The film will be featured on Hulu and ESPN+, along with P.C. Richard & Son’s media campaign.
“Making this film wasn’t just about unraveling the rich story of a tennis and fashion icon—it became a vessel to explore the quiet power of humility and our shared humanity,” said Danny Lee. “In a world that feels increasingly divided, Stan’s journey reminds us that true legacy isn’t measured by titles or fame, but by how we lift others along the way. That message has never felt more urgent.”
About P.C. Richard & Son: Celebrating its 116th anniversary in 2025, P.C. Richard & Son is the largest private, family-owned and operated appliance and electronics and mattress retailer in the United States. With deep roots in customer trust and service, the company continues to innovate while honoring its legacy.
About Fulwell Entertainment: Fulwell Entertainment is a global entertainment group that champions stories and moments at the intersection of sports, music, entertainment and technology. The company provides global capabilities in production and provides strategic and creative partnerships for some of the most well-respected and culture-shifting brands in the world.
Fulwell Entertainment’s portfolio includes consumer brands UNINTERRUPTED, SpringHill and The Shop; production label Bitachon365 and bespoke brand consultancy Robot. The entertainment group gives fans some of popular culture’s biggest hits including, The Grammys, The Kardashians, The Shop, Top Boy, Adele: One Night Only, Rez Ball, Starting 5, Gavin and Stacey, Sunderland ‘Til I Die, Disney’s Encanto at the Hollywood Bowl and the Olympics closing ceremony handover from host city Paris to Los Angeles, as a prelude to the 2028 Summer Olympics.
SOURCE P.C. Richard & Son
