Marking a decade of partnership, Lavazza returns to the 2025 US Open with signature offerings, interactive fan activations, and continued collaboration with tennis champion Jannik Sinner
NEW YORK, Aug. 18, 2025 /PRNewswire/ — Global premium coffee brand Lavazza proudly returns for its tenth consecutive year as the Official Coffee Sponsor of the US Open, continuing its commitment to enhancing the tournament experience with the highest quality coffee and hospitality. The 2025 US Open will run from August 24 through September 7, with Fan Week festivities kicking off today. Since the start of its partnership in 2015, Lavazza has become a cherished part of the tournament atmosphere, delighting fans with its signature coffee offerings, cultural flair, and welcoming hospitality.
Lavazza’s long-standing commitment to tennis extends well beyond the US Open, with a proud history of partnerships across several of the sport’s most prestigious Grand Slam tournaments. This connection is rooted in shared values—passion, excellence, and the pursuit of unforgettable experiences—making tennis a natural stage for Lavazza to engage with fans around the world.
Building on this legacy, Lavazza is teaming up with Bustle Media Group to host a two-day activation at Casa Magazine in New York City on August 20 and 21. Guests will enjoy complimentary Lavazza coffee beverages typically offered on-site at the US Open, branded latte art featuring both the Lavazza and US Open logos, and immersive photo opportunities that capture the signature “La Dolce Vita” Lavazza experience attendees can expect at the tournament. This initiative underscores Lavazza’s ambition to connect with audiences beyond the tournament grounds, expanding its presence into the broader cultural conversation. Fans can also enjoy Lavazza’s signature US Open drinks at additional locations throughout New York City, including Eataly and Épicerie Boulud by Chef Daniel Boulud.
Lavazza will also continue its collaboration with ATP World No. 1 Jannik Sinner, whose Italian heritage and exceptional performance on the court make him an ideal ambassador for the brand. Sinner’s partnership with Lavazza reflects a shared passion for excellence, authenticity, and cultural connection.
“Celebrating ten incredible years with the US Open is a true honor and a testament to how deeply our love for coffee connects with fans from around the world,” said Daniele Foti, Vice President of Marketing for Lavazza North America. “This milestone isn’t just about partnership; it’s about passion, flavor, and tradition. This year, we’re tapping into coffee trends and turning up the energy with bold, handcrafted signature drinks designed to elevate the fan experience and bring a true taste of Lavazza to the heart of the tournament. We invite everyone to savor a coffee and look forward to sharing unforgettable memories from this iconic event.”
Starting today through September 7, fans can experience Italian coffee culture in Food Village and other locations throughout the grounds. Lavazza will serve coffee classics and signature drinks like the fan-favorite Espresso Martini and a new Iced Tiramisu made with Lavazza cold brew, chocolate syrup, and mascarpone mousse.
In addition to coffee service, Lavazza will offer a range of interactive experiences throughout the grounds. At the Promo Booth, guests can spin a 3D prize wheel with Luigi, the brand’s animated robot, for a chance to win Lavazza merchandise and coffee prizes. Visitors will also be able to pick up an exclusive Lavazza postcard to send to a friend from the tournament. This year Luigi is also taking over the Court 6 lounge area, positioned next to the Court 6 Lavazza Cafe, with a tennis set and the opportunity to send your mobile selfies with Luigi from the space to print on-site for a tournament keepsake.
For more information about the Lavazza brand, please visit lavazzausa.com.
About Lavazza
Lavazza, founded in Turin in 1895, has been owned by the Lavazza family for four generations. Today the Group is one of the leading players on the global coffee scene, with a turnover of over € 2.7 billion and a portfolio of top brands that lead their respective markets, such as Lavazza, Carte Noire, Merrild, and Kicking Horse. It is active in all business sectors and has operations in 140 markets, with 8 manufacturing plants in 5 countries and about 5,500 collaborators all over the world. The Group’s global presence is the result of over 125 years of growth and the more than 30 billion cups of Lavazza coffee produced every year are a testament to a remarkable success story, intending to continue to offer the best coffee possible, in all forms, by focusing on every aspect of the supply chain, from the selection of the raw material to the product in the cup. Lavazza Group has revolutionized coffee culture by investing continuously in research and development: from the intuition that marked the company’s earliest success – the coffee blend – to the development of innovative packaging solutions; from the first espresso sipped in Space to the dozens of industrial patents. The ability to be ahead of the times is also reflected in the focus on sustainability – economic, social, and environmental – which has always been a benchmark for guiding corporate strategies. “Awakening a better world every morning” is the corporate purpose of Lavazza Group, to create sustainable value for shareholders, collaborators, consumers, and the communities in which it operates, combining competitiveness with social and environmental responsibility.
SOURCE Lavazza
